Real stories of solopreneurs, agencies, and startups using AI-native frameworks to build leverage that doesn't require permission—code, media, and systems that scale without trading more time.
"Fortunes require leverage. Labor and capital require permission. Code and media don't. They're permissionless leverage."
— Naval Ravikant
Productivity Software
Had a validated idea but spent months in 'requirements limbo'—unable to articulate the product clearly enough for developers to build it.
3 weeks
Idea to MVP
R0
Wasted dev spend
12
Paying customers at launch
"I stopped trying to explain my product in meetings and started using the Discovery Router. My first spec was so clear th..."
Web Development
Burned out from trading hours for money. Wanted to scale income without hiring employees or working more hours.
3x
Revenue increase
50%
Less client meetings
4
Concurrent projects
"The framework let me productize my discovery process. Now I charge R8,500 for a 'Spec Sprint' that takes me 2 hours with..."
Creator Economy
Had 15,000 newsletter subscribers but income was capped by sponsorship rates. Wanted to build a software product but had zero coding experience.
R45K
MRR in 6 months
1
No-code tool built
340
Paying subscribers
"I used the Non-Technical Discovery prompt to define exactly what I wanted. Then I handed the SPEC.json to a Claude Code ..."
Marketing & Design
Losing enterprise deals to larger agencies. Couldn't compete on team size but needed to deliver the same output quality and speed.
4x
Project throughput
R2.1M
Annual revenue
0
New hires needed
"Our AI pipeline handles the grunt work—research, first drafts, QA. Our humans do the creative strategy and client relati..."
Custom Software
Every project went over budget due to scope creep. Clients kept changing requirements mid-build, destroying margins.
0
Scope creep incidents
35%
Higher margins
2 days
Discovery to contract
"The Strategic Ambiguity prompt was a game-changer. We now surface political blockers in the first meeting, not month thr..."
FinTech
Two non-technical founders with a validated idea but no CTO. Couldn't afford to hire developers before raising, couldn't raise without a product.
R850
Total spec cost
6 weeks
To working MVP
R3.2M
Pre-seed raised
"We used the Integration Discovery workshop to map our FinTech API dependencies. The output was so detailed that we hired..."
HR Tech
Realized product-market fit was off after 8 months. Needed to pivot quickly but couldn't afford another long development cycle.
2 weeks
Pivot timeline
R12K
Total pivot cost
23%
Conversion rate increase
"The PRD templates forced me to define success metrics before coding. I caught three fatal assumptions in my pivot idea d..."
Stop trading time for money. Start building systems, code, and media that work while you sleep.
